IMPORTANT INFORMATION: We have recently made changes to our Privacy Notice, which go into effect 24 June 2020. Please read this Privacy Notice carefully to understand our updated disclosures.
Last Updated: 24 June 2020.
YearEnd, Inc., (“we”, “us,” or “our”) operates yearend.com (collectively with all yearend.com subdomains, our “website”) and the products and services offered through those websites (our “services”). Although our services may be made available to certain individuals through their employers, we consider each individual who uses or otherwise interacts with our services to be our “users” and the information we process about them (their “personal information”) to be processed on our own behalf and not on behalf of their employers. This means we are generally not acting as a service provider in relation to our users’ personal information.
We aim to respect our users’ privacy. In furtherance of that goal, this Privacy Notice explains how we collect, use, disclose, and otherwise process our users’ personal information. It also describes the choices users may have in relation to our personal information practices. This Privacy Notice is not, however, a contract and does not create any legal rights or obligations.
Our Collection of Personal Information
From the first moment a user interacts with us, we are collecting personal information about them. Sometimes we collect personal information automatically when a user interacts with our services and sometimes we collect personal information our users provide us. At times, we may collect personal information about users from other sources and third parties, even before our first direct interaction with the user.
Users always have the choice not to provide us with personal information, but it may prevent the user from using certain of our services.
Personal Information Our Users Provide Us
The personal information that we receive about our users depends on the context of our interactions with them, how they configure their accounts with us and the choices they make, including in connection with any available account settings. It may also depend on what services users take advantage of and applicable law. A user may choose to provide:
- Contact Information, such as the user’s name, email address, mailing address, or phone numbers.
- Account Information, such as the user’s account credentials, photograph, full name, date of birth, email address, phone number, mailing address, filing status, government issued ID, associated employer (where applicable) and settings choices.
- Financial Information, such as the user’s income, taxes owed, taxes paid, option grants, restricted stock units, stock, equity portfolio transactions, and user-specific financial insights, as well as unique identifiers and account information for other services when a user chooses to link them with YearEnd, such as usernames and account information for third-party equity management platforms such as Carta or E*TRADE;
- Tax Return Information, such as the user’s social security number, dependents, employers, bank account information, and information from prior tax returns, W2s and other tax-related documentation.
- Payment Information, such as the user’s credit or debit card number, expiration date and security code.
- Support Information, such as the content of the user’s request or correspondence with us.
- Feedback Information, such as the information a user shares with us to provide feedback on our services or participate in optional surveys.
Personal Information Automatically Collected
As is true of most digital platforms, we collect certain personal information automatically when a user visits or otherwise interacts with our online services:
- Log Data, such as the user’s internet protocol (IP) address, operating system, browser type, browser ID, date/time of visit and pages and files viewed.
- Analytics Data, such as the electronic path the user takes to our services, through our services and when exiting our services, as well as the user’s usage and activity on our services, such as the links and objects the user views, clicks or otherwise interacts with (also known as “Clickstream Data”).
- Location Data, such as a user’s general geographic location based on IP address or more precise location when accessing our services through a mobile device.
Personal Information From Other Sources and Third Parties
We also obtain personal information from other sources; which we often combine with personal information we collect either automatically or directly from the user:
- Employers: When an employer provides their employees with a subscription to our services, we can obtain some or all of the personal information a user typically provides us from the user’s employer. For example, we may obtain a user’s contact information from the employer to let them know about the subscription or account information to make it easier for the user to set up their account.
- Friends: When a user chooses to invite a friend to join YearEnd, we can obtain certain personal information about the user’s friend, such as their contact information. Users should only invite a friend if the user has the right to share the friend’s personal information with us, including by getting advanced written consent if required by applicable law. The referral connection between users may be retained for purposes of facilitating the invite a friend feature and any rewards that may be available at that time.
- Third-Party Financial Institutions: When a user chooses to link their third-party financial institution account with their YearEnd account, we can obtain certain financial and other account-related information from the third-party financial institution. For example, if a user links their Carta account with their YearEnd account, we may receive information about the securities in the user’s portfolio.
- Social Media: When a user chooses to interact with us or otherwise post on social media, we may collect personal information the user made public or chose to share with us. For example, if a user chooses to send us a question through social media, we may collect the personal information the user provides and other personal information from the user’s publicly available account to provide a response to the user’s question.
- Information Providers: We may from time to time obtain information from third-party information providers to correct or supplement other personal information we collect. For example, we may obtain updated contact information from third-party information providers to reconnect with you.
- Publicly Available Information: We may also collect personal information from publicly available sources, such as government records or publicly available websites to supplement other personal information we collect.
Our Use of Personal Information
We use personal information to:
- Communicate with Users: We use personal information like contact information, account information, support information and feedback information to communicate with users about our services, including to inform users about new features, solicit feedback, respond to inquiries or just keep users up to date with what’s going on with YearEnd and our products. Some of these communications may include marketing materials. Users may ask us not to send them marketing communications by following any available opt-out instructions in the marketing communications they receive or by contacting us at [email protected]. Please note we may continue to send users non-marketing communications even after they opt out.
- Provide Users with Services: We use personal information like account information, financial information and tax return information to provide users with our services. For example, we may use financial information to provide a user insights into the taxes they owe and ways they may be able to optimize their taxes. In addition, we may use tax return information to file a tax return on behalf of a user.
- Process User Payments: We use personal information like account information and payment information to process users’ payment for their YearEnd subscriptions. As disclosed in connection with this payment process, subscription payments may automatically be incurred prior to each subscription period.
- Manage Employer Accounts: We use personal information like contact information and account information to manage employer accounts when an employer is paying for certain user subscriptions. For example, we may use personal information to determine for how many users an employer should be charged.
- Aggregate User Information: We may aggregate personal information so that it can no longer be used to identify or relate to a specific user. We use aggregated information internally to improve our services and externally as part of our services. For example, we may develop and publish reports on aggregated website usage.
- Otherwise Operate Our Business: We use personal information like contact information, account information, support information, feedback information, log data, analytics data and location data to otherwise operate our business, including to:
- Identify and communicate with users who may be interested in our services;
- Optimize user experience with our services;
- Remember users and the choices they have made in relation to our services;
- Connect users to requests and transactions they make on our services and other online services;
- Diagnose errors and problems with existing services;
- Develop and test new services;
- Conduct research and analytics on service usage and activity trends; and
- Deliver marketing communications and advertisements based on user interests and interactions with us.
Our Disclosure of Personal Information
We disclose or share personal information in the following ways:
- Within YearEnd: We are able to offer our users the products and services we make available because of the hard work of our team members across the entire YearEnd organization. Depending on the current and future structure of our business, YearEnd entities may need to disclose personal information to other YearEnd entities for purposes and uses that are consistent with this Privacy Notice.
- With Employers: When an employer provides their employees with a subscription to our services, we may share limited personal information about these employees with the employer. For example, we may provide the employer a list of employees who have signed up to be users of our services to determine for how many users an employer should be charged.
- With Tax Authorities: When a user chooses to file their tax return through our services, we share all necessary personal information about that user, such as the user’s contact information and tax return information, to successfully and lawfully file a tax return on the user’s behalf.
- With Data Analytics Providers: We share personal information with data analytics providers who analyze statistics and trends relating to the usage of and activity relating to our services. These data analytics providers produce reports and make suggestions for our business strategy based on the personal information and other information analyzed.
- With Marketing Partners: We coordinate and share personal information, such as contact information, with our marketing partners in order to communicate with users about our services and market our services to users based on their interests.
- With Service Providers: We engage third parties to perform certain functions in connection with our services, including website hosting, communications, information technology support, and fraud monitoring. Depending on the function the third party serves, the service provider may process personal information on our behalf or have access to personal information while performing functions on our behalf.
- Conduct Business Transactions, Reorganizations or Financial Filings: We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets. We may disclose personal information to a third party during negotiation of, in connection with or as an asset in such a corporate business transaction. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
- Exercise or Comply With Legal Obligations and Rights: We may disclose personal information to third parties, such as legal advisors and law enforcement:
- In connection with the establishment, exercise, or defense of legal claims;
- To comply with laws or to respond to lawful requests and legal process;
- To protect the rights and property of us, our agents, users, and others, including to enforce our agreements, policies, and terms of service;
- To detect, suppress, or prevent fraud;
- To reduce credit risk and collect debts owed to us;
- To protect the health and safety of us, our users, or any person; or
- As otherwise required by applicable law.
- Consent: We may disclose personal information about you to certain other third parties with your consent.
Cookies and Related Technologies
If a user would prefer not to accept cookies, most browsers will allow the user to: (i) change the user’s browser settings to notify the user when the user receives a cookie, which lets the user choose whether or not to accept it; (ii) disable existing cookies; or (iii) set the user’s browser to automatically reject cookies. Please note that doing so may negatively impact the user’s experience using our website, as some features and offerings may not work properly or at all. Depending on the user’s device and operating system, the user may not be able to delete or block all cookies. In addition, if the user wants to reject cookies across all browsers and devices, the user will need to do so on each browser on each device the user actively uses. The user may also set their email options to prevent the automatic downloading of images that may contain technologies that would allow us to know whether they have accessed our email and performed certain functions with it.
Please note certain of our third-party providers may directly collect personal information about users’ online activities over time and across different websites when users use our website for purposes of providing online behavioral or interest-based advertising services to third parties. We support the self-regulatory principles for online behavioral advertising (“Principles”) published by the Digital Advertising Alliance (“DAA”). These Principles allow users to exercise choice regarding the collection of information about their online activities over time and across third-party websites for online interest-based advertising purposes. More information about these Principles can be found at www.aboutads.info. If a user wants to opt out of receiving online interest-based advertisements on their internet browser from advertisers and third parties that participate in the DAA program and perform advertising-related services for us and our advertising partners, please follow the instructions at www.aboutads.info/choices, or http://www.networkadvertising.org/choices/ to place an opt-out cookie on the user’s device indicating that they do not want to receive interest-based advertisements. Opt-out cookies only work on the internet browser and device they are downloaded onto. If the user wants to opt out of interest-based advertisements across all browsers and devices, the user will need to opt out on each browser on each device the user actively uses. If the user deletes cookies on a device generally, the user will need to opt out again.
To opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at http://www.aboutads.info/appchoices.
Nonpublic Personal Information
In connection with certain of our financial services, we collect nonpublic personal information subject to the federal Gramm-Leach-Bliley Act (“GLBA”), such as a user’s social security number, credit history, employment information, income, assets and transaction or loss history. We will only use a user’s nonpublic personal information to provide that user our services or as authorized by law, unless the user consents that we can use and/or share the user’s nonpublic personal information for other purposes.
To protect a user’s nonpublic personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings.
Children’s Personal Information
Our services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If you are under the age of 13, do not use our services or otherwise provide us with any personal information either directly or by other means. If a child under the age of 13 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 13, we will promptly delete that personal information.
We do, however, process personal information about children, such as a user’s dependents, when it is necessary for the services we are offering, and the user provides it to us. This information is used to facilitate the services requested by the user, such as filing the user’s tax return.
Third-Party Services and Policies
Our services may include links to third-party websites, plug-ins and applications, as well as integrations for users to connect third-party financial institution accounts. This Privacy Notice does not apply to, and we are not responsible for, any personal information practices of third-party services or the practices of other third parties. To learn about the personal information practices of third parties, please visit their respective privacy notices.
In addition, when an employer provides their employees with a subscription to our services, the users’ use of our services as part of the employer’s account may be subject to the employer’s policies. For example, the user may be prohibited from upgrading his or her service without authorization from the employer. We are not responsible for the privacy or security practices of employers, nor for a user’s compliance with their employer’s policies. Each use should consider both the organization’s policies and whether the user is comfortable enabling the organization with access to certain user personal information prior to interacting with the employer’s account with us.
Privacy Notice Changes
We may change our Privacy Notice from time to time, and in our sole discretion. When we make changes to this Privacy Notice, we will change the “Last Updated” date at the beginning of this Privacy Notice. If we make material changes to this Privacy Notice, we will notify users by prominent posting on the services or through other appropriate means. We encourage users to frequently check this page for any changes.
All changes to the Privacy Notice are effective from the date of publication unless otherwise stated.
If you have any questions or concerns regarding this Privacy Notice, our services or other privacy-related matters, please contact us using the information below:
Two Embarcadero Center
San Francisco, CA 94111
Or contact us via email at: